Advice from the Experts

On Being Real

  • "These kids can't answer the most simple question I ask them: What do you do for fun? That's heartbreaking. And I don't want them on my campus."

    — A retired Dean of Admission, via Mark Moody, MSquared College Counseling Source

  • "We look for credibility and, ultimately, genuineness. We want students who are doing the right things for the right reasons — not manufacturing an image for admissions purposes."

    — Bruce Poch, Former Vice President and Dean of Admission, Pomona College Source

  • "Our admissions officers are looking for something that is authentic and imperfect, and somebody who is thinking differently."

    — Amy Gutmann, former President, University of Pennsylvania Source

On Finding the Right Fit

  • "The 'best' college is the one that is the best fit for a particular student — academically, socially, and financially."

    — Denise Pope, Challenge Success, Stanford University Source

  • "The better an applicant can align their background and goals with the mission of the institution, the more likely they will be seen as a good fit."

    — Dan Budak, Director of Admissions, Vermont Law and Graduate School Source

On the Essay

  • "It's really your major opportunity to speak up for yourself — your chance to say, 'Hello, this is me, and here's what matters to me.'"

    — Marcia Landesman, Associate Director of Undergraduate Admissions, Yale University Source

  • "I like reading a personal story that is tied to real life. I like it when I can hear a student's voice. Storytellers are always good."

    — Kim Bryant, Assistant Director of Admissions, University of Michigan Source

  • "Some of the worst college essays I've read were actually written quite well — but the student's unique voice had been lost through editing. There is no voice more charming to an admissions reviewer than the natural writing voice of a high school senior."

    — Azure Brown, former Senior Admissions Evaluator, University of California Source

  • "We always said: make it so personal that you couldn't put anyone else's name on that essay and have it still be true."

    — Grace Kim, former admissions officer, Stanford University Source

  • "The biggest mistake is simply to rehash your resume. The essay is your forum to tell an admissions officer and committee a story."

    — Shawn Abbott, Assistant Vice President and Dean of Admissions, New York University Source

  • "When I put down your application, I want to feel like I just stepped out of your life."

    — Eddie Picket, Assistant Director of Admissions, Tufts University Source

On What They're Actually Looking For

  • "The best essays are the ones where we don't just want to admit the student — we want to take them out for coffee once they're here. We're not admitting academic machines."

    — Macy Lenox, Associate Dean of Admissions, University of Virginia Source

  • "I love when students talk about their unusual hobbies, the businesses they started, or the life-changing trips they took."

    — Kelly Nolin, Director of Admissions, University of Montana Source

  • "We want some bumps. We like students who understand that only in risking failure do we become stronger, better, and smarter."

    — Duke University Office of Admissions Source

  • "The best quality a student can bring to the admission process is a sense of knowing themselves, their strengths, goals, and what they will contribute to their college community."

    — Stratton, admissions professional, via U.S. News & World Report Source

See a Theme?

Be yourself. Know yourself. Tell your own story. That's where I come in. Reach out and we'll build a game plan together.